Pretty Deadly Self Defense™ is a fresh, forward-thinking take on women’s self defense.

Pretty Deadly’s mission is to help millions of women feel safer through accessible, user-focused self defense. 

We do this by providing martial arts and fitness professionals, studios and club owners the tools they need to deliver an innovative, field-tested program that grows their client base, supports existing members, and makes a positive impact in their communities that sets the stage for long-term vitality.

Women’s-only martial arts is one the fastest growing sports this decade and self defense is a big part of that growth.

COURSE CURRICULUM

Our out-of-the-box curriculum provides course structure, progressive skills, assessment tools and instructor training. Three levels of self defense encourages members to continue learning, and club owners to continue earning.
purplemel

A women’s self defense program designed for the way women actually learn, the things we actually face, and that’s actually FUN.

3

Mobile App

The Pretty Deadly Mobile App keeps clients engaged between classes and keeps them coming back, provides member check-in and back-end iFrame integration and APIs to book courses directly through the app. 

Pretty Deadly feels like a step beyond —more tailored, more aware, more modern. –-Demi A., Berlin

Client Management

Trainer Dashboard allows for course scheduling, managing member accounts, peer support and additional continuing education modules, and provides payment portals to make collecting course fees easy.

trainerpage

I learned practical skills, made new friends and felt ready to take on the world!
It’s like Girl Guides for adults! –Maya P., Berlin

Text content

Text content

Text content

Text content

TEAM

Founder

Susie Kahlich

Founder
Operations Manager

Marnie Sullivan

Operations Manager
Community Manager

Shelby Laterza

Community Manager
IT Architect

Matthew Smith

IT Architect
UX/UI Designer

Xenia Latii

UX/UI Designer
Lead Developer

Ilia Colombini

Lead Developer

Developed by violent crime survivor and 20+ year martial arts veteran Susie Kahlich with a team of gender study specialists, trauma researchers, education innovators and fitness professionals, Pretty Deadly Self Defense™ was launched as a pilot program in Berlin in 2016 and has shown increases in studio member enrolment by 34% year over year.

LargeLogo